Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, improve customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity which is contained in his recent book The Creator Mindset.
In this episode, we talk about Nir’s book, the evolution from the industrial economy to the idea economy, and why creativity is at the very heart of this.
We discuss the potential for innovation to arise from mistakes and adversity, as well as tapping into our individual creative spark.
Nir tells us how he started his journey with creativity, shares the roots of his passion for West Ham, and why one of his dogs is called Waylon Jennings.
If you want to know how to tap into your own creativity, you’ll enjoy this podcast.
Find Nir online here:
Listen to my podcast with Nir below.